design & bloom
Flower School
First Stems
Foundations of Floral Design
For home, office, and events
Dee Baunsgaard Lennard is an award-winning, Danish-trained floral designer and the founder of Design and Bloom Flower School. Her work has been featured in WedLuxe, Today's Bride, and other leading publications, and she is a respected educator and speaker at industry events across North America.
Dee's work has always been rooted in teaching and inspiration. Today, her focus is on sharing clear, practical knowledge around strong mechanics, intentional design, and creative confidence.
Through Design and Bloom, she champions the natural, organic beauty of Scandinavian floral design—and the belief that with thoughtful technique, anyone can create something extraordinary.
You're in the Right Place
If any of these sound familiar, this course was created for you
Feel Stuck
Your arrangements don't turn out the way you imagine. You love flowers, but don't always know where to begin.
Lack Confidence
You're unsure which flowers to buy, how many, or how to combine them. Bigger pieces feel intimidating.
Crave Structure
You're looking for gentle guidance, clear techniques, and a solid foundation to build upon.
Loved by Creators and Clients Alike
Working with Dee Lennard was a true pleasure. Her creativity, professionalism, and consistent attention to detail strengthened every design she created. Dee's dedication and passion for floral artistry were evident in all of her work, and her commitment to quality helped uphold the high standards of our shop.
We hosted Dee in our shop not just once, but twice! Our group ranged from junior designers to very experienced senior designers. When you are choosing an online course it is imperative to learn and be guided by a person with experience and knowledge. Dee definitely is that person!
Master Designer, Floret Designer
Dee was a wonderful part of the Hofland team as our freelance floral designer. She brought fresh, creative energy to every project — from beautiful designs for our catalogues and flyers to eye-catching setups at our design shows.
Dee is a floral designer who transforms every vision into an elevated, artful experience. Her refined craftsmanship, impeccable attention to detail, and on-site adaptability ensure exceptional results every time. Reliable, efficient, and endlessly creative, Dee's florals infuse each event with luxury, beauty, and unforgettable style.
What You'll Learn
Nearly 2 hours of professionally filmed design lessons plus 50 minutes of foundational guidance
Foundation Skills
- Essential tools and how to use them
- Flower sourcing and selection
- Proper flower care and handling
- Understanding vases and vessels
Design Principles
- Colour theory and palette development
- Structure, rhythm, and balance
- Combining forms and textures
- Proportion and composition
Professional Techniques
- Spiral hand-tie technique
- Chicken wire mechanics (foam-free)
- Professional taping techniques
- Deco wire techniques
Seven Complete Arrangements
- Step-by-step demonstrations
- For home, office, and hospitality
- Kitchen islands and entryways
- Statement pieces and centerpieces
Course Access
A foundational floral design course designed to support confident, intentional work — whether for home, offices and events.
- ✦ Nearly 2 hours of professionally filmed floral design lessons
- ✦ Approximately 50 minutes of foundational guidance
- ✦ Seven complete arrangements demonstrated step by step
- ✦ Essential tools and precision techniques
- ✦ Flower selection and sourcing guidance
- ✦ Colour theory and palette development
- ✦ Understanding vases, vessels, and proportion
- ✦ Spiral hand-tie and chicken wire mechanics
- ✦ Professional taping and deco wire techniques
- ✦ Access to exclusive online community
Frequently Asked Questions
Everything you need to know about First Stems
